Style and Grammar in Promotional Copy

Anyone familiar with the grammar and style rules and guidelines in CMOS knows they come with a lot of qualifiers: normally, in most cases, in running text, in regular prose, depending on the context—I could go on and on. In life, very few rules are meant to cover every situation. The same is true in CMOS.

Red shift key on an old-fashioned typewriter

Black and White: A Matter of Capitalization

In light of recent announcements elsewhere in publishing, many of our readers have been asking us whether we continue to recommend lowercase for terms such as black and white to refer to a person’s race or ethnicity, “unless a particular author or publisher prefers otherwise.”

Colorful photo collage

Crediting Images at an Author Website

Your author website probably has a nice banner image, and if you blog, you probably look online for eye-catching artwork to illustrate or decorate your posts or pages. Maybe your About page features a professional headshot or images from book signings or other events. When you borrow images from another creator, whether you found them…

Abbreviations in Fiction

A great many common abbreviations behave perfectly well in any fiction or nonfiction context, including dialogue, when the general guidelines in CMOS are observed: Mr., Ms., CEO, p.m., PhD, UFO. Editors should have no quarrel with them, as long as they’re styled consistently.

How to Edit Blurbs

Blurbs are quotations of praise that appear on book covers and jackets, in press releases, on author websites, posters, and ads, in social media, and in the unnumbered pages at the beginning of a novel or creative nonfiction book. They may be solicited or excerpted from published reviews.

Formatting Text Messages in Fiction

In our Fiction+ series, we set out to help CMOS users adapt Chicago style to creative writing contexts. Sometimes, Chicago’s general guidelines already work just fine; other times, they need a little noodge to sit comfortably on a page of fiction.